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Essential Concepts of Patient Centricity​
Patient Centricity Focus Area Working Group
What you’ll learn?

After completing this module, learners should be able to:

•Define and employ patient centricity fundamentals.

•Identify how Medical Affairs professionals can practically apply patient centricity principles across the entire lifecycle of a product.

•Locate and use appropriate tools to support patient centric activities.

Course description



Are you involved in clinical development and wondering how to engage with patients to understand unmet needs to shape research priorities and clinical trial design?

Are you focussed on communicating clinical study results to patients in plain-language?

Do you need to work with patients or patient organizations on your HTA/value dossier regulatory submission or your real-world evidence plan?

Or perhaps you need to co-create content with patients for a patient support program such as an adherence strategy.

No matter what your role is in medical affairs, or what stage in the product lifecycle you are involved in, it is likely that you need to engage with patients and patient organizations.  This elearn provides practical guidance on how to engage with them throughout the lifecycle of a product, whether that is in discovery, clinical development, pre–launch/launch/post-launch & lifecycle management.    This covers the following topics:

  • How to find patients and/or patient organizations to partner with
  • Why you should consider patient engagement at different stages of the product lifecycle
  • Different approaches to engage with patients (surveys, focus groups/advisory boards, social media listening, co-development of content etc) and when they are appropriate
  • Practical tools you need to engage with patients, such as FMV calculator, sample legal agreements & collaboration prioritization tools
  • Criteria to consider to ensure engagement with patients is optimal.

Course format

This elearn has both audio and visual content to suit different learner’s needs, and at the beginning and the end of the course, as well as throughout the course there is interactive knowledge checks to assess your knowledge and engage with the learner.  

We would appreciate your feedback on this course in the evaluation section – this is to ensure we can develop an advanced course that meet your needs, so please take the time to complete this.

At the end of the course you will have an opportunity to take an exam to test your competencies on this topic. Learners who score 80% or above will receive a certificate of completion which you may download as a PDF.

Course Content
Pre-assessment Quiz    10 questions
Patient Centricity Fundamentals    15 minutes
Patient Centricity Throughout the Product Life Cycle    30 minutes
Post-assessment Quiz    10 questions
Content Developer: Isabelle Bocher Pianka, MSc, MBA, BCMAS


Isabelle Bocher-Pianka has over 25 years of international Management experience in the Pharmaceutical and Consumer goods industries, leading cross-functional and country teams across the globe. From her previous Senior Vice President role, leading the Global Neurosciences Franchise at Ipsen, she was appointed to the new transformation role of Chief Patient Affairs Officer reporting to Global Medical Affairs. 

Content Developer: Karen King, PhD, CMPP





Karen has over 20 years’ experience in medical communications and patient communication across the whole spectrum of a product lifecycle, including patient websites, advisory boards with patients, clinical trial plain-language summaries and publication plain-language summaries. Karen is currently Head of Medical Strategy, Growth and Development at CMC Affinity, McCann Health Medical Communications.  She has published on and led award winning research on the topic of plain-language summaries. Research on ‘Where are biomedical research PLS?’ won the award for the poster most reflective of the ISMPP 2019 meeting theme, as well as a creative award for using an AI chatbot to help delegates understand the research. Karen has also written newsletter articles on how to involve patients in publication planning & clinical trial research. 

Content Developer: Roslyn Schneider, MD, MSc



Roz is a physician transforming healthcare quality and efficiency by partnering with patients who are experts in what they need and want.  She
applies human centered design to deliver on health and business outcomes, and create and communicate with stakeholder communities. Patient centeredness has been a common thread through her clinical practice, academic, industry roles in Medical Affairs, Medicine Development, the global role she created in Pfizer's Chief Medical Office, as an independent consultant, at Theravance Biopharma, and now as VP, Head, Global Patient Advocacy & Engagement at BioMarin Pharmaceuticals Inc..

Summary
Availability: On-Demand
Cost: Member: $0.00
Non-Member: $135.00
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